Traditional Surveys are Too Slow
The problem with traditional surveys is that very little seems to change in the organisation as a consequence. This is hugely frustrating for employees who have taken time to give their feedback but see nothing significant happening, and equally frustrating for HR professionals and senior management within the organisation. The whole process is too slow, inefficient and consequently is largely ineffective.

Initial Responses are a Dead End – you need to understand the ‘why‘
The main reason for this, is that the initial responses from an anonymous survey are a ‘dead end’. They may tell you ‘what’ people think (or thought at the time) but do not tell you why. And until you understand the ‘why’ you cannot take effective action. E.g. If 10% of employees Strongly Disagree with a statement, you cannot take effective action until you know why they disagreed.

Months of focus groups and team meetings waste a huge amount of time and resource
So traditionally, organisations need months of follow-up discussions, focus groups and team meetings to develop their understanding, but these are non-inclusive, disruptive to employees, not fully representative (we may not have the right people in the room, and very often only the loudest voices are heard) and the whole process takes a huge amount of time and resource.e process takes a huge amount of time and resource.